Helloooo, laaaadieeees. Lynne among the ranks of women taking the reins at area agencies.
With women responsible for more than 80% of consumer spending, seems like we might want a few more of ‘em making the marketing decisions, hmm? Well, good news. A female C-suite takeover is happening. And (more good news), it’s leading to inclusive-r HR policies, plus a re-think of traditional agency business models.