Uniting fitness junkies around a new concept.
Fitness freaks are powered by the pack. The badge of shared accomplishment forges a unique bond within an elite tribe united by a love for endorphins.
Fly Feet Running’s intense group treadmill workout was an emerging concept – so everything about the brand needed to attract the like-minded by saying: Welcome. You’re among friends. Fierce fellow warrior-friends. (As opposed to let’s-go-get-donuts friends.)
The brand needed to reiterate that is not the kind of place where you slog it alone with your earbuds in or your TV screen on. You fully engage and are energized by the group. It’s a together thing. And togetherness is the most powerful motivator of all.
- Brand design
- Retail design