HPE Globes

Captivating a crowd with super-computing.

The tech trade show audience is one tough customer, because they’re surrounded by breakthrough this and cutting-edge that. Show-goers walk the floor in a state of half-tuned-in consciousness, until they come across a non-yawner – something newsworthy or unique enough to grab their attention. And when it’s an innovation-focused event, like Discover Madrid, that something’s got to be pretty mind-blowing.

For a brand like HPE, the product stories are complex – in this case, the global implications of technology that’s possible, but not yet fully accessible. So the delivery had to be riveting – like touchscreen-video-sphere riveting. And it was. The delivery was compelling enough to turn a ‘courtesy stop’ into meaningful conversations with prospective clients.


  • Experiences
  • Digital
  • Experiential
  • Graphic design

A quintillion calculations per second.

With Exascale, the pace of computing will accelerate from 10 petabytes every four minutes, to that same amount of data every second. Today, that system would take up 14 football fields of space and massive amounts of energy. But new light-driven technology is ushering in a whole new era via optical interconnects.

The future of healthcare.

Exascale computing’s staggering memory and processing capacity will finally make it possible to model the functions of the entire brain as a whole, leading to fresh insights, and ultimately making breakthrough new treatments possible for strokes, Alzheimer’s and other cognitive disorders.

Predicting global weather patterns.

Today’s weather models are limited to a grid with a precision of only about 20km. Experts believe that the breakthrough of Excascale computing will enable accurate prediction of patterns within 2km, eliminating much of the guesswork and better equipping experts to anticipate and prepare for catastrophic events.