Hewlett Packard chose the
World Economic Forum in Davos
to launch its Enterprise entity.
Every year, some of our world’s greatest minds gather in Davos, Switzerland to discuss every facet of life, from environmental to societal issues, and technology’s increasingly crucial
role in preserving and furthering our society.
The World Economic Forum was the ideal opportunity for the Hewlett Packard Enterprise launch, given its audience of the global elite. There was only one problem. Davos has no convention center.
A downtown Timberland store was quickly converted into HPE’s sales and hospitality space, including wrapped columns, storefront digital displays, comfortable lounge seating and food and beverage stations.
With sizzle reels and demos playing on oversized screens against a backdrop of wood and natural materials, the space served as a warm, yet high-tech immersive brand gallery – the perfect expression of HPE’s brand
values and mission.
- Experiential Activation