Impressing the impossible to impress.
The thing about VIPs is that they’re used to the VIP treatment. Unimpressed by the usual, their expectation bar is high. They’ve seen it all, done it all, heard it all before, so brands need to outdo what’s already been done to make their experience memorable.
For the Jack Link’s Super Bowl hospitality event, that meant Hammerschlagen and arm wrestling with Sasquatch. Taxidermy beer bottles. And killer swag. Guest level of importantness? Affirmed. And the Jack Link’s brand? Even more beloved than before.
- Environmental design
- Graphic design