King Solutions

King Solutions

B-to-B rebrand.

If you draw a blank when you think "logistics company," you’re not alone. But this one was different. Customer interviews revealed that King Solutions was exceptionally tuned in to client needs – a rare trait in that field. And employees worked hard to bring heart and humanity to a very functional service by personalizing it wherever possible, something customers desperately wanted.

A family-run company with its values and beliefs front and center, King trained employees to listen well, treat clients as partners and adapt wherever possible to meet their specific requests.

King’s all-encompassing rebrand has a vibrant, engaging warmth that stands out in the category, reflecting the reassuring, service-centric spirit of the company.


  • Advertising
  • Brand design
  • Collateral
  • Communications
  • Digital
  • Environmental design
  • Graphic design
  • Public relations
  • Strategy
  • Website design