The anti-franchise franchise.
The old franchise burger world was built on delivering consistency. Same was considered good. And the model worked because it delivered what people wanted – comfort.
Today’s customers want something different – they want an element of surprise. A unique experience. The sense of discovery that comes with the new and unexpected. An "only here, only now" encounter that gives them something share-worthy.
MyBurger delivers, giving local regulars a sense of ownership at "their" MyBurger, while treating new visitors to an element of discovery with a uniquely customized experience specific to each location.
- Brand design
- Package design
- Retail design