The anti-franchise franchise.

The old franchise burger world was built on delivering consistency. Same was considered good. And the model worked because it delivered what people wanted – comfort.

Today’s customers want something different – they want an element of surprise. A unique experience. The sense of discovery that comes with the new and unexpected. An "only here, only now" encounter that gives them something share-worthy.

MyBurger delivers, giving local regulars a sense of ownership at "their" MyBurger, while treating new visitors to an element of discovery with a uniquely customized experience specific to each location.


  • Advertising
  • Brand design
  • Branding
  • Communications
  • Digital
  • Package design
  • Retail design
  • Strategy