If the ask calls for big ideas and a distinctive brand personality, hand it to Sam and consider it not just done, but spot on. Whether she’s the lead designer or directing a team, she intuitively knows where to take it. Her experience includes UnitedHealthcare Children’s Foundation, the Minnesota Zoo, PepsiCo, Basecamp Fitness, RIZON Trucks, The Good Clinic and My Burger. Her work has scored nearly 50 Addys, plus a Best of Show and Judges’ Choice award from the American Advertising Federation of Central Minnesota, where she also served on the board of directors.