First curiosity.
Then creativity.

Curiosity is embedded in our process, a post-briefing discovery phase where we chase down new inputs. Keeping the strategy and insight top of mind, we scour every source imaginable for related projects, brands, innovations, technologies and activations – anything we think has potential. We add that to what’s already in our brains – exhibits and shows, travel experiences, podcasts, books and movies. Then we get creative. We gather and build on those initial sparks to get to what people want. Next.

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What We Do


  • Brand Design

    Category + trend research
    Competitive analysis
    Brand naming + positioning
    Brand identity + visual standards

  • Experiences

    Experiential marketing
    Retail design
    Trade shows
    Events

  • Communications

    Graphic design
    Advertising
    Digital
    Direct response
    Collateral
    Package design
    Employee engagement

A few key faces

Lynne Robertson Lynne Robertson

Lynne Robertson

CEO and Owner

A proven industry force and frequent speaker, Lynne captured the attention of the industry when she purchased Fame from its global holding company in 2015, shedding the traditional agency model for a renewed focus on being done with what’s been done. An AdFed Silver recipient, Effie winner, member of The Hub Braintrust, honorary AdFed Board member and VP of the Twin Cities Retail Design Institute, she is wholeheartedly committed to choreographing brand experiences that consumers love to love.

Mike Fetrow Mike Fetrow

Mike Fetrow

Executive Creative Director

A reinventor at heart, he has been called upon by both Colle + McVoy and Olson as the catalyst to transform their agency culture and creative product. In addition to creative leadership roles at the previously named agencies, he’s served at Fallon, Carmichael Lynch and space150, as well as Saatchi in San Francisco.

Bethany Iverson Bethany Iverson

Bethany Iverson

Director of Strategy

Bethany tackles complex strategy conundrums with a calm, capable “we got this” approach, solving for the clarity leaders and teams need to launch and grow powerfully relevant brands in a hyper-connected world. Infinite energy and a lifetime supply of “what-ifs” get her to the kind of insights that fuel fresh thinking and drive true differentiation. Prior to her current role, she spent time in Silicon Valley, collected a couple degrees and some fancy awards – even co-founded a hospitality startup.

Randy Cunningham Randy Cunningham

Randy Cunningham

Director of Account Service

A doer among doers, Randy dives in, all enthusiasm and expertise – and keeps that “kickoff high” going the whoooole way through each project. He’s relationship-driven, with a natural aptitude for the nuances of business models across multiple verticals. And he leverages his sterling troop-rallying skills to push brands forward, from positioning exploration to store experience. He comes to Fame from Periscope, and has worked on UnitedHealth Group, OneAmerica, Subway Restaurants, Bellisio Foods, Cox Communications – and a safe voting campaign during Covid-19.