We create multi-dimensional experiences designed
Our process is oriented around disruption and delight, leaving no aspect uncontemplated –
no element unconsidered. We continuously incorporate insights in a way that enables brands to emotionally connect with people across each and every touchpoint.
Inspired by human insights.
We use strategy as a tool to unearth new rationales for disruption. Over the years we've honed our process by building strategies for Fortune 500 brands, startups in their first round of funding, and everything in between.
Our three-pronged approach relies on diving deep into rich human insights, cultural truths,
and category opportunities informed by behavior-shifting trends.
Backed by data.
Whether in the form of surveys, biometric feedback, or analytics, we measure breadth in order to better understand how to fully optimize creative ideas. Our bias for data emerges at multiple points in the process, including creating feedback mechanisms to vet work before it ever takes shape in the real world, and monitoring the response once an idea goes live.
And optimized by
From using VR to stage and refine concepts prior to launch, to biomarketing tools that help us learn about the "why" behind consumer behavior, we see emerging tech as more than just a shiny object. It’s about helping brands capture consumers’ imagination by making the experience stand out as something truly memorable and measurable, impacting
hearts, minds, and the bottom line.
What we do.
Brand DesignBehavioral insights
Naming + positioning
Identity + standards
Activations + sponsorships
5 truths and
Started in 1991
Independent since 2015
+ Chicago crew
A bit about
CEO and Owner
A proven industry force and frequent speaker, Lynne captured the attention of the industry when she purchased Fame from its global holding company in 2015, shedding the traditional agency model for a renewed focus on being done with what’s been done. A year later, she founded Lead Like a Mother, a business management philosophy and advice forum that draws parallels from the triumphs of nurturing children to the competencies required to run a business. An AdFed Silver recipient, Effie winner, member of The Hub Braintrust, honorary AdFed Board member, Retail Expert on the Small Business Revolution documentary, and former VP of the Twin Cities Retail Design Institute, she is wholeheartedly committed to choreographing brand experiences that consumers love to love.