Fame Agency | Our Story, Capabilities + Work

Brands that emotionally connect with consumers are 10x more successful.
But emotional engagement can be elusive. So we help brands engage differently.

By creating multi-dimensional, multi-sensory experiences.

Our process is oriented around disruption and delight, leaving no aspect uncontemplated –
no element unconsidered. We continuously incorporate insights in a way that enables brands to emotionally connect with people across each and every touchpoint.

Inspired by human insights.

We use strategy as a tool to unearth new rationales for disruption. Over the years we've honed our process by building strategies for Fortune 500 brands, startups in their first round of funding, and everything in between.
Our approach relies on diving deep into rich human insights, cultural truths,
and category opportunities informed by behavior-shifting trends.

Backed by data.

Whether in the form of surveys, biometric feedback, or analytics, we measure breadth in order to better understand how to fully optimize creative ideas. Our bias for data emerges at multiple points in the process, including creating feedback mechanisms to vet work before it ever takes shape in the real world, and monitoring the response once an idea goes live.

And optimized by
emerging technology.

From VR to biomarketing tools that help us learn about the "why" behind consumer behavior, we see emerging tech as more than just a shiny object. It’s about helping brands capture consumers’ imagination by making the experience stand out as something truly memorable and measurable, impacting
hearts, minds, and the bottom line.

What we do.

Think

Persona development
Brand strategy
Go-to-market strategy
Brand positioning + messaging
Research + insights
Create

Brand identity + design
Content development
Creative strategy
Video/photography
Retail design/promotion
Environmental design
Activation + sponsorships
Web development
Tradeshow + experiential
Engage

Media
Social
Digital
Data science + analytics
Public relations

5 truths and
no lies.

Started in 1991
Independent since 2015
Woman-owned
Minneapolis-based
+ Chicago crew

A bit about
our team.

Dan Mandle

SVP, Director of Data Science & Analytics

Dan leads the agency’s data science and analytics practice. With both agency and client-side experience, he’s offered guidance for B2B and B2C clients such as Align Technology, Nestlé Purina, Land O’Lakes, Children’s Health and CHS, among others. While at the Natural Resources Council of Maine, he learned that A) there’s a lot of publicly available information for us as marketers if we know where to look, and B) phone banking is hard. He’s a big fan of German Apfelschorle – ask him about it.

About

Brands that emotionally connect with consumers are 10x more successful. But emotional engagement can be elusive. So we help brands engage differently.

By creating multi-dimensional, multi-sensory experiences.

Inspired by human insights.

Backed by data.

And optimized by emerging technology.

What we do.

Think

Create

Engage

5 truths and no lies.