About
Brands that emotionally connect with consumers are 10x more successful.
But emotional engagement can be elusive. So we help brands engage differently.
What we do.
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Brand Design
Behavioral insights
Trend research
Sensory data
Naming + positioning
Identity + standards
Graphic design -
Experiential design
Retail
Environmental
Events
Activations + sponsorships
5 truths and
no lies.
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Started in 1991
Independent since 2015
Woman-owned
Minneapolis-based
+ Chicago crew -
A bit about
our team.
Lynne Robertson
CEO and Owner
A proven industry force and frequent speaker, Lynne captured the attention of the industry when she purchased Fame from its global holding company in 2015, shedding the traditional agency model for a renewed focus on being done with what’s been done. A year later, she founded Lead Like a Mother, a business management philosophy and advice forum that draws parallels from the triumphs of nurturing children to the competencies required to run a business. An AdFed Silver recipient, Effie winner, member of The Hub Braintrust, honorary AdFed Board member, Retail Expert on the Small Business Revolution documentary, and former VP of the Twin Cities Retail Design Institute, she is wholeheartedly committed to choreographing brand experiences that consumers love to love.