Basecamp Fitness is a
supercharged,
high-intensity workout for people who
live every day like there’s no tomorrow.
Exercise has the power to shift our moods
and alter the actual structure and function
of our brains over time. From infusing
our gray matter with extra oxygen to releasing endorphins, serotonin, and dopamine
(all feel-good chemicals), working out makes
us feel more alive. What separates Basecamp from the oodles of other boutique gyms
popping up everywhere is its fierce-hearted,
live-life-radically-alive mantra.
Basecamp’s radically alive strategic positioning
is infused throughout every brand touchpoint. From the enthusiastic welcome when you walk
in the door, to the energizing buzz of glowing
neon studio lights, and larger than life mantra wall – it’s a vibe members proudly lay claim to,
as proven by the t-shirts many of them wear regularly, proclaiming their latest
fitness milestones.
By offering an ownable point of difference that’s truly meaningful to its members, Basecamp has become one of the fastest growing franchises
for parent company Self Esteem Brands
(also parent to the world’s largest fitness franchise, Anytime Fitness).
Services
- Brand Strategy
- Brand Identity
- Brand Voice
- Brand Guidelines
- Environmental Design