MyBurger is a fiercely independent,
steadily growing local go to with a diehard,
It’s a love story, in a perfectly griddled and topped-to-order kinda way, founded and obsessed over by locals, for locals. As its spot-on name suggests, MyBurger is powered by the intensely loyal wave of localism and community pride happening everywhere – macro-cultural trends that research heavyweight Kantar predicts are here to stay.
Playful wall graphics take their inspiration from iconic neighborhood sights and nods to local history – things that make each ‘hood its own special place. Elements of discovery promise a one-of-a-kind “only here” experience specific to each location.
The whimsical graphic approach, irreverent tone and bold palette are carried across all elements, from the burger box, tissue and cups, to gift cards and swag – even branded exterior murals.
- Brand Strategy
- Brand Identity
- Brand Voice
- Brand Guidelines
- Environmental Design