Fly Feet Running is treadmill running reinvented. Thank god, right?
If you’ve spent any time on a treadmill you’re probably familiar with the term “dreadmill.” And it’s true, training on a treadmill is brutally boring. But it’s also a highly effective way to train – especially when running outside is not an option.
While training on a dreadmill, multi-marathoner Kristen Shane had an idea. What if you took treadmill running and combined it with all of the things people love about outdoor running? And just like that, the concept for Fly Feet Running began to take root.
The lobby is designed to appeal to both trail and urban runners. Nature elements like moss and natural wood are juxtaposed with concrete and bold, angled graphics to create a serene, yet energizing mood.
Members run side-by-side on treadmills in an intense, instructor-led workout. A green hue inspired by both nature and city lights fills the room. Runners keep track of their workout by scribbling on the concrete floor. Music blares. And most importantly, workouts are no
- Brand Strategy
- Brand Identity
- Brand Voice
- Environmental Design