Essence Fest-goers meet their match
Known as the Party with a Purpose, the Essence Festival draws thousands of women who come ready to fully embrace the experience, from the music to the speakers – and even the brand demos. They’re here to discover, and they’re more than happy to post shameless selfies flaunting their new finds. But the sponsor floor is jam-packed with shiny objects, all vying for guests’ attention. Revlon’s challenge? Creating a visual environment so Insta-genius, guests literally can’t say no to a quick stop for said selfies.
Themed ‘Meet Your Match,’ this visually immersive, one-day activation created a tangible way to experience the ColorStay story – a foundation line differentiated by its breadth – an impressive 43 shades strong. The product palette played right into one of today’s hottest social trends, inspiring an impossible-to-resist Instagram museum of stylish monochromatic vignettes perfect for the pic-posting crowd. Playful props were each powder-coated and labeled with specific ColorStay shades to show range. And intriguing scenes supported key brand claims for the long-wearing foundation, from Steam Proof to Gym Proof, offering selfie-snappers Insta-fodder galore.
- Environmental Design
- Graphic Design
A luxe bath vignette gave guests a chance to kick back in the clawfoot tub (complete with rubber duck) or primp in front of the vanity. The high-end gym vignette had stilettos stashed in the lockers and (fake) free weights guests could hoist overhead for an impressive power-lifting shot.
- ColorStay matches made
- Consumers engaged
- Social media impressions