The Good Clinic has changed
the Primary Care model from
in-a-pinch sick care,
to far more comprehensive wellness.
Offering more emotionally intelligent healthcare and an empowered, partnership-based approach focused on long-term wellness,
The Good Clinic is a big breath of fresh air.
From sky-blue ceilings and a nature-inspired color palette, to welcoming exam rooms and lighthearted graphics, every brand engagement point is designed to feel...good.
The Good Clinic name, positioning and brand expression were intentionally designed to address whole body wellbeing in a comfortable, thoughtfully designed clinic that feels more like a restful retreat than a doctor’s office. The clinic’s concept embraces a new era of mind-body awareness built around consumers’ increased priorities on wellness, stretching beyond fitness and nutrition to address physical and mental health as well.
Creatively, The Good Clinic takes
its cues from the Swedish word “lagom,” the idea
of perfect-simple, something that feels notably different without a hint of
The entire environment was designed to make patients feel welcome, well taken care of and valued – from hooks for hanging personal belongings, to a mirror for fixing messed hair after changing in/out of
Launched in 2021, The Good Clinic now has 4 locations with plans to expand to 8 by 2023.
- Brand Strategy
- Brand Identity
- Brand Voice
- Brand Guidelines
- Environmental Design