Post-pandemic, fans are thrilled to be
in-person again, with Great Clips making their Fan Greatness great again.
With the pandemic limiting in-person attendance at large sporting events for over a year, rusty fan-skills were to be expected. But the NHL Winter Classic is no ordinary game and sub-par fan skills were not going to cut it. Enter Great Clips with an activation to help fans make their fan-ness great again.
Riding the momentum of the exploding Mirror / Peloton personal trainer craze, we offered 1-on-1 “how-to’s” from a former NHL-er for nailing fan-game essentials, from the proper Chest Bump technique, to jumping up to cheer without spilling that $8 drink.
Fans embraced the professional assist in upping their game, and queued for the chance to perfect their celebration dance or hug strangers without it getting awkward.
- Experiential Activation