Starting a business mid-pandemic comes with a unique set of challenges. A strategic dive into consumer mindsets and emotions revealed a strong shift toward comfort foods and familiar places – and not surprisingly – beer. Comfort food has a direct connection to our mental wellness, and as we struggle to make sense of this new world, we’re drawn to foods like pizza.
In fact, pizza ranks as the number one comfort food in most states according to a Treadmill Reviews Study from 2020.
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