Fans coming to Minnesota were hoping for a wild Super Bowl weekend. And that's just what Jack Link's gave them – although, maybe a slightly different kind of wild than they were expecting.
Nothing says Minnesota more than a remote log cabin, s'mores and beef jerky, but it's not often you find those things in the center of Minneapolis. And, even less often do you happen to share that cabin with Sasquatch and Snoop Dogg. But that's exactly the one-of-a-kind event Jack Link's wanted for their VIP guests to experience and talk (brag) about to their friends.
Alongside event producer Svedvik Collective, we went all out with hammerschlagen (played with yes, hammers), elevated smoked meat hors d’oeuvres and taxidermy decanters. Essentially, an entirely fantastical “outdoorsy” indoor environment and experience that only Jack Links' could deliver.
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- Experiential Activation